Aggregage Thought Leaders
This is an incredible time. B2B print publishing is under incredible pressure and at the same time B2B marketers have the same need to get their content/message in front of their customers. Social media, online communities, aggregation and curation all represent the best of the new opportunities to better serve the needs of both readers and marketers. Aggregage lives in the center of this storm at the intersection of:
- B2B Marketing
- Business Media
- Social Media
- Online Communities
Our long term vision is that we will have a big impact on business media: helping B2B marketers reach their audience; being the go-to resource for industry professionals who need to stay informed; and integrating the latest social media tools in order to create effective B2B marketing. To help us make this vision a reality, we’ve gathered some of the best and brightest to be our Aggregage Thought Leaders.
The people listed below will be working closely with us to keep us completely current and connected to what’s happening in the world on online content and B2B marketing , and to help us shape the conversation that will ultimately feed into Aggregage’s development into the leader of next generation B2B media. You will likely be hearing from the Aggregage Thought Leaders through blog posts, white papers and other similar communications. The best way to get into this conversation is to subscribe to the Aggregage Blog.
|Tom Pick(@TomPick) is an online marketing executive with KC Associates, a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. He’s also the award-winning writer of the Webbiquity blog, which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR.|
|Holger Schulze is a B2B technology marketing executive currently the Director of Marketing at SafeNet. He is a prolific blogger and online community builder and is known for B2B Technology Marketing Community on LinkedIn which boasts over 17,000 members.|
|Christopher Koch is a leading researcher and writer in B2B marketing. He is Editorial Director of the SAP Center for Business Insight. He was previously Associate VP at IT Services Marketing Association and executive editor at CIO Magazine among other editor and writer positions at B2B publications. He also has been involved in two successful business startups.|
|Paul Calento is Vice President, Co-Founder at TriVu Media by Adknowledge. He has a long history in B2B marketing and specializes in developing and championing complex technology messages/opportunities via “social media acceleration”. Calento is a technology media veteran, with past experience as svp/strategic development for Computerworld (IDG), vp/marketing at InfoWorld (IDG) and publisher of Software Development (CMP, now TechWeb).|