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Research Reveals 7 Keys to Lead Generation Success

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance.  This is the single most important performance factor. Certainly, […]

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc.  Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common.  At Aggregage, we see lots of content marketing […]

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Why B2B Marketers are Flocking to Native Advertising in 2015

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.  Content marketing spending by B2B marketers is increasing in 2015.  Why is that? We’ve been reading many of the same stats as most B2B […]

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Two Professional Association Partners Launch New Sites

The Association of Management Consulting Firms (“AMCF”) and the Association of Information Technology Professionals – Los Angeles (“AITPLA”) have both recently launched sites using the Aggregage technology platform. The common element for both these professional associations is becoming the central location that collects and organizes highly relevant industry resources that are published across the web.   […]

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Member Engagement – Real Questions

We had a fantastic session by Tom Morrison on Maximizing Member Engagement as part of the Member Engagement Webinar Series.  Link to the Recording.  Slides: What struck me were the wonderful questions that Tom posed for associations.    Why People Join Associations: Organize themselves Coordinate their efforts (cause) Leverage the costs over many people Build […]

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Member Engagement – Real Association Goals

We had a great session by Eric Lanke – What Member Engagement Means to You. RECORDING AVAILABLE HERE You can get details behind a lot of what he talked about from his blog: #1: Don’t Forget the Fun #2: Recruit with a One-to-One Philosophy #3: Recognize Volunteer Contributions #4: Manage Volunteer Transitions #5: Don’t Waste […]

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The New World of Member Engagement – Webinar Series

Young Association Professionals, Aggregage, Association Universe and Infinite Conferencing are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement.  The world has changed and we’ve brought together thought leaders from a wide variety of perspectives to help with this new world.  […]

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Replacing Traditional B2B Publishers

Great statement by Douglas Hebbard: What the U.S. B2B industry may need is a purely digital start-up that will apply the same pressure to build apps as VerticalNet did to pressure B2Bs to first launch websites. We believe that Aggregage is among several players that are going to put that pressure on traditional B2B Publishers.  […]

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Online Publishing at Top – Newspapers at Bottom

An interesting report published by LinkedIn that calculated the growth rates in industry size between 2007 and 2011. Here’s what they found: Look at what’s at the bottom: Newspapers Look at what’s at the top: Internet Online Publishing What’s fascinating about this is that most Newspapers and traditional publications are having such a hard time […]

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Association Curation

I just ran across a great article Association Publishing Priorities, Challenges and Hot-Button Issues for 2012. It started with one of the best captures of the challenge/opportunity for publishers and particularly association publishers: The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers […]

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