Curation a Key Theme in B2B Blogging Trends in 2011

The new white paper – B2B Blogging Trends in 2011 has been released.

Certainly one of the big trends is curation.  Several of the contributors pointed out that a big challenge in 2011 is rising above the noise.  At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis.

Clearly one of the ways to address this is discussed in Marketing via Aggregation, Filtering and Curation. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis.  That’s why Yann Ropars tells us that:

2011 is often cited as the year of ‘curation’.

You still need to think through the issues raised in the white paper: who’s the audience, what do they really need, etc.  But  B2B bloggers don’t necessarily need to produce vast quantities of original content.

Take a look at the white paper for more on B2B Blogging and Curation.

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